François Scheid
Professor of Marketing and Management of innovation and Head of Specialized Masters MDSI and MAEVA
“ My research is focused on open innovation and user innovation, with a particular interest in the software industry. My teaching activities are mainly focused on web marketing, as well as on innovation management and B2B marketing.
SELECTED PUBLICATIONS
- Crespin-Mazet, F., Goglio-primard, K, Scheid, F. (2013) Open innovation processes within clusters: the role of tertius iugens. Management Decision, 51 (8): 1701-1715.
- Scheid, F., Charue-Duboc, F. (2011). Le rôle des lead users dans le processus d’innovation logicielle. Revue Française de Gestion, 37 (210): 133-147.
- Scheid, F., Charue-Duboc, F. (2010). When customers design a new product architecture: the software case. International Journal of Project Organisation and Management, 2 (3): 286-309.
RESEARCH TOPICS
User innovation; open innovation; Software innovation; Web marketing