Grégoire CROIDIEU
Professor 

Grégoire Croidieu - emlyon business school

“Stop asking. I’m interested in good research, not taking on Harry Potter’s mantle or his hat, just settle down…”

Grégoire CROIDIEU
Professor 

 

I am Professor of Entrepreneurship at emlyon business school. My research studies the historical evolution of regions and industries, such as the Bordeaux, Australian, and Californian wine regions or the US radio industry, as well as public policies supporting economic development. I am very much interested in how novelty sticks in these contexts and occasionally trigger some social change. My work has been published in organizational and sociological journals such as Administrative Science Quarterly, Organization Studies, or Research in the Sociology of Organizations. I recently co-edited a special issue in Strategic Organization on Category and Place.

SELECTED PUBLICATIONS

Labor of Love - Croidieu, InVent, emlyon

Labor of Love: Amateurs and Lay-expertise Legitimation in the Early U.S. Radio Field

Many actors claim to be experts of specialized knowledge, but for this expertise to be perceived as legitimate, other actors in the field must recognize them as authorities. Using an automated topic-model analysis of historical texts associated with the U.S. amateur radio operator movement between 1899 and 1927, we propose a process model for lay-expertise legitimation as an alternative to professionalization. While the professionalization account depends on specialized work, credentialing, and restrictive jurisdictional control by powerful field actors, our model emphasizes four mechanisms leading to lay-expert recognition: building an advanced collective competence, operating in an unrestricted public space, providing transformational social contributions, and expanding an original collective role identity. Our analysis shows how field expertise can be achieved outside of professional spaces by non-professionalized actors who master activities as a labor of love. Our work also reveals that lay-expertise recognition depends on the interplay between collective identities and collective competence among non-professional actors, and it addresses the shifting power dynamics when professional and non-professional actors coexist and strive for expertise recognition.
Research policy - Croidieu, AIM - emlyon

Even winners need to learn: How government entrepreneurship programs can support innovative ventures

Given the investment of public resources for supporting entrepreneurial growth, it is important to know whether such programs truly benefit innovative ventures. While prior research has indicated some benefits for growth outcomes, there is no clear consensus about the conditions for program effectiveness. We attribute this to the complex set of selection and treatment mechanisms associated with how programs navigate interlocking tradeoffs to maximize outcomes with their limited resources. To circumvent these challenges, policymakers often default to a “picking winners” approach based on past performance indicators. We develop and implement a carefully designed empirical strategy to determine whether this approach leads innovative ventures to achieve growth milestones and properly accounts for various observed and unobserved selection issues. We analyze data from the Small Business Development Center (SBDC), a government-sponsored program in the United States.

    OTHER PUBLICATIONS

    Organizations as Carriers of Status and Class Dynamics: A Historical Ethnography of the Emergence of Bordeaux’s Cork Aristocracy. Research in the Sociology of Organizations: Sociological Thinking in Contemporary Organizational Scholarship. Emerald Publishing Limited.

    (Croidieu, G. & Powell, W. W. forthcoming )

    Cru, glue, and status: how wine labels helped ennoble Bordeaux. In Research in the Sociology of Organizations: Multimodality, Meaning, and Institutions. Emerald Publishing Limited. Ventures. Research Policy, 49(10).

    (Croidieu, G., Soppe, B., & Powell, W. W. – 2018)

    Niches, genres, and classifications in the creative industries. The Oxford Handbook of Creative Industries, 327-347.

    (Anand, N., & Croidieu, G. – 2015)