Sonia SIRAZ
Assistant Professor

” Good research is like putting on your detective hat: ask the right questions, follow the clues, and crack the case! “
Sonia SIRAZ
Assistant Professor
I am an Assistant Professor of Entrepreneurship. My research explores legitimacy and legitimation dynamics in contested contexts such as cannabis, fracking, foie gras, and immigration. I also specialize in inclusive entrepreneurship, focusing on ethno-racial minorities, women, and Indigenous entrepreneurs. I am actively engaged in the international legitimacy research community, including organizing the 3rd International Legitimacy Workshop here at emlyon.
SELECTED PUBLICATIONS
Theorizing the grey area between legitimacy and illegitimacy. Journal of Management Studies, 60(4), 924-962.
Sonia Siraz, S. S., Claes, B., De Castro, J. O., & Vaara, E. (2023).
Theorizing the Grey Area between Legitimacy and Illegitimacy Despite a proliferation of research on legitimacy, the ‘grey area’ that lies between legitimacy and illegitimacy remains undertheorized. Responding to calls for further research, we clarify the construct of legitimacy and extend legitimacy theory by providing a conceptual framework for analyzing the legitimacy-illegitimacy continuum. First, we propose three novel legitimacy states between legitimacy and illegitimacy – conditional legitimacy, unknown legitimacy, and conditional illegitimacy – and elaborate on the distinct qualitative characteristics of the five legitimacy states. Second, we offer a model of the dynamics of legitimacy state change and the (in)stability of the issue-specific reference framework that is used to judge them. Third, we explain how our legitimacy states bridge the research streams on legitimacy judgment formation and legitimation strategies. By doing so, we integrate these research streams and enumerate discursive strategies for each state. Our article contributes to a more robust understanding of both how legitimacy states can be conceptualized and analyzed in future research and how they can be dealt with in managerial practice.
Community Socioemotional Wealth as the Glue that Binds Distinct Communities in Enterprising: A Tale of Success From Colombia
OTHER PUBLICATIONS
What is the quack about? Legitimation strategies and their perceived appropriateness in the foie gras industry
(Björn Claes, Sonia S. Siraz, Julio de Castro, Eléanor Maéva Lapeyre – 2024)