Sonia SIRAZ
Assistant Professor

Sonia SIRAZ, InvEnt emlyon

 ” Good research is like putting on your detective hat: ask the right questions, follow the clues, and crack the case! 

Sonia SIRAZ
Assistant Professor

 

I am an Assistant Professor of Entrepreneurship. My research explores legitimacy and legitimation dynamics in contested contexts such as cannabis, fracking, foie gras, and immigration. I also specialize in inclusive entrepreneurship, focusing on ethno-racial minorities, women, and Indigenous entrepreneurs. I am actively engaged in the international legitimacy research community, including organizing the 3rd International Legitimacy Workshop here at emlyon.
I earned my PhD at IE Business School (Spain), completed my postdoctoral fellowship at the University of Pittsburgh (US), and was a Lecturer and MBA Deputy Director at the University of Essex (UK). Previously, I specialized in international and EU law, served as an Assistant Professor of Law, and founded my consultancy firm, advising governmental authorities and SMEs (France).
A global soul with local roots, I have lived and worked in France, Mauritius, Spain, the US, and the UK. I enjoy traveling, beaches, dancing, nature hikes, cooking, wine pairing, detective novels… and I am a tea aficionado!

SELECTED PUBLICATIONS

Journal of management study

Theorizing the grey area between legitimacy and illegitimacy. Journal of Management Studies, 60(4), 924-962. 

Sonia Siraz, S. S., Claes, B., De Castro, J. O., & Vaara, E. (2023).

Theorizing the Grey Area between Legitimacy and Illegitimacy Despite a proliferation of research on legitimacy, the ‘grey area’ that lies between legitimacy and illegitimacy remains undertheorized. Responding to calls for further research, we clarify the construct of legitimacy and extend legitimacy theory by providing a conceptual framework for analyzing the legitimacy-illegitimacy continuum. First, we propose three novel legitimacy states between legitimacy and illegitimacy – conditional legitimacy, unknown legitimacy, and conditional illegitimacy – and elaborate on the distinct qualitative characteristics of the five legitimacy states. Second, we offer a model of the dynamics of legitimacy state change and the (in)stability of the issue-specific reference framework that is used to judge them. Third, we explain how our legitimacy states bridge the research streams on legitimacy judgment formation and legitimation strategies. By doing so, we integrate these research streams and enumerate discursive strategies for each state. Our article contributes to a more robust understanding of both how legitimacy states can be conceptualized and analyzed in future research and how they can be dealt with in managerial practice.

Sonia Siraz's book cover

Community Socioemotional Wealth as the Glue that Binds Distinct Communities in Enterprising: A Tale of Success From Colombia

Recent advances in research have shed light on why and how community-based enterprises (CBEs) emerge. Nevertheless, little is known about the underlying factors that contribute to their success over time. This lack of attention is intriguing, given CBEs’ widespread proliferation as an instrument for socioeconomic development. We contribute to the CBE literature by applying and extending socioemotional wealth (SEW) to the CBE context. Our findings demonstrate how the presence of community socioemotional wealth (CSEW) enables CBEs to achieve enduring success. Beyond the presence of SEW’s five traditional dimensions, we identify two new dimensions (empowerment and holistic mission) unique to CBEs. When jointly present, these seven dimensions explain how CSEW creates a favorable terrain for the CBE to succeed.

OTHER PUBLICATIONS

What is the quack about? Legitimation strategies and their perceived appropriateness in the foie gras industry

(Björn Claes, Sonia S. Siraz, Julio de Castro, Eléanor Maéva Lapeyre – 2024)