Events

Global Sales Science Institute conference

The Global Sales Science Institute (GSSI) is an international network formed in 2007 with the goal of bringing together scholars and practitioners to further advance global collaboration in B2B sales research, practice, and education. Christine LAI, a member of the MTCI research center, together with Professor Christophe Fournier (IAE Montpellier), will be co-hosting the 2024 GSSI conference from June 5-8. The conference welcomes more than 90 sales scholars from around the world. There will be 47 research presentations with 3 special plenary sessions with professionals. The MTCI center and the professional partner AKAM will be sponsoring two best paper cash awards. In addition, emlyon business school will be sponsoring the best PhD student paper.