Research

At our research center, we are dedicated to advancing the field of marketing through innovative and impactful research.
Our members publish regularly in international marketing journals, contributing to our knowledge in areas such as customer-machine interactions, consumer decision-making, marketing strategy, services, and digital marketing.
We are committed to exploring the latest trends and insights to help businesses and marketers stay ahead in their practices. Our research not only informs academic discourse but also offers practical solutions for real-world marketing problems.